Susanne Hupfer | Susanne Hupfer

Forward-thinking companies are redefining their business strategy with cloud

Posted by Susanne Hupfer | Oct 24, 2013 | Videos

The IBM Center for Applied Insights recently launched the study “Under cloud cover: How leaders are accelerating competitive differentiation,” based on a survey of more than 800 cloud users and decision makers from around the world. It reveals that one out of five organizations has discovered a secret source of competitive differentiation through cloud computing. It allows them to serve customers in new ways and reimagine their business models. It can help surface valuable insights from their data and transform how they make decisions. It enables them to tap expertise from across their entire ecosystem. Cloud is their engine for business growth.

Enterprise Cloud Study

Posted by Susanne Hupfer | Oct 24, 2013 | Research Reports

To obtain a global snapshot of how organizations are using cloud computing, the IBM Center for Applied Insights surveyed more than 800 cloud decision makers and users—split evenly between business and IT functions, spanning 24 industries and 13 countries. The study reveals that one out of five organizations has discovered a secret source of competitive differentiation through cloud computing. It allows them to serve customers in new ways and reimagine their business models. It can help surface valuable insights from their data and transform how they make decisions. It enables them to tap expertise from across their entire ecosystem. Cloud is their engine for business growth.

Breaking through the wall: Security highlights from Tech Trends 2012

Posted by Susanne Hupfer | Jan 30, 2013 | Articles

IBM recently released the results of its 2012 Tech Trends Report, which looked at the adoption patterns of cloud, mobile, social and analytics technologies. Security is tightly intertwined with the four technology areas, and represents a significant area of importance and concern. Find out what we learned about security as a barrier to technology adoption, and views on the adequacy of IT security policies.

Perspectives on the 2012 Tech Trends Study

Posted by Susanne Hupfer | Jan 28, 2013 | Articles

Steve Rogers, Director of the IBM Center for Applied Insights, recently interviewed Paul Brunet, IBM Vice President of ISVs, Start-ups, and Academic Programs, about his perspective on the 2012 Tech Trends study. Whether you’re an IT or business decision maker, an academic, or an IT practitioner, you may discover valuable insights and recommendations in their broad-ranging conversation.

Tech Trends 2012 Study

Posted by Susanne Hupfer | Dec 10, 2012 | Research Reports

Mobile technology, business analytics, cloud computing and social business are rewriting strategic playbooks across industries. In these spaces, new business possibilities are emerging faster than many organizations can act on them, with significant IT skill shortages and security concerns threatening progress. Yet, some companies are equipped to innovate at the front edges of these fast-moving technology trends and drive strategic advantages for their organizations. What can business and IT decision makers learn from this elite group of pacesetters?

The IBM 2012 Tech Trends study: Who’s winning the tech race?

Posted by Susanne Hupfer | Dec 10, 2012 | Videos

IBM recently released the new worldwide study “Fast track to the future: The 2012 IBM Tech Trends Report.” Mobile technology, business analytics, cloud computing and social business are rewriting strategic playbooks across industries. In these spaces, new business possibilities are emerging faster than many organizations can act on them, with significant IT skill shortages and security concerns threatening progress. Yet, some companies are innovating at the leading edges of these fast-moving technology trends and driving strategic advantages for their organizations. Tune in as Susanne Hupfer, Principal Analyst for the study, discusses key insights.

Where are you on the Technology Fast Track?

Posted by Susanne Hupfer | Dec 5, 2012 | Articles

IBM just released the results of its 2012 Tech Trends study, which explores why, when, and how organizations are adopting four pivotal emerging technologies — mobile, analytics, cloud and social business — that are rapidly reshaping how enterprises operate. We identified an elite group of Pacesetters who are forging ahead faster than others — despite adoption hurdles — and using emerging technologies in more strategic ways.

Computer Weekly covers 2012 IBM Tech Trends report and the IT skills gap

Posted by Susanne Hupfer | Dec 5, 2012 | Media |

Computer Weekly covers IBM’s move to offer free resources, programs, and training courses for IT professionals, students, and educators in the areas of security, big data and analytics, commerce and mobile computing. The article also spotlights the newly released 2012 IBM Tech Trends Report, which found that just one in ten businesses have all the skills they need in the areas of mobile computing, cloud, social business, and analytics. IBM’s latest efforts are aimed at closing this skills gap.

2012 IBM Tech Trends study highlighted in InfoSecurity Magazine

Posted by Susanne Hupfer | Dec 5, 2012 | Media

InfoSecurity Magazine highlights the 2012 IBM Tech Trends study in an article “Skills and security are the biggest barriers to successful business.” The study revealed a dire skills shortage, with only one in ten organizations saying they have all the skills they need to be successful in cloud, mobile, social, and analytics technology areas. Security concerns are also a big area of concern and are one of the top two barriers to adoption in each of the tech areas studied. InfoSecurity addresses these challenges and discusses potential ways to tackle them.

Five C’s of Social Business

Posted by Susanne Hupfer | Mar 9, 2012 | Articles

If you’ve paid attention to the business press this past year, you’ve no doubt heard all about the potential benefits of social software to the enterprise: improved organizational collaboration, transparency, decision-making, and innovation. Maybe you’re seriously considering deploying enterprise social software and becoming a “social business.” If you’re wondering what to expect once you roll out social software to your organization, an IBM Research study of social networking inside a large enterprise may hold some clues.

Author: Susanne Hupfer