Author: Susanne Hupfer

Hybrid cloud goes dynamic

It isn’t public versus private cloud, it’s both! By the end of this year, 61% of enterprises will have a hybrid cloud environment and use it to power business growth. Based on findings from the IBM Enterprise Cloud study: “Under cloud cover: How leaders are accelerating competitive differentiation.”

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Check your SaaS pulse

The IBM Center for Applied Insights study of more than 800 IT and business SaaS decision-makers identified a group of Saas leaders — organizations that realize better enterprise efficiency with SaaS, but also achieve deep collaboration, better decision making, and market agility more than their peers. Use our new interactive SaaS Pulse tool to see how your organization measures up to the SaaS leaders.

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CIO Insight reports on the IBM SaaS study

CIO Insight reports on the new IBM Center for Applied Insights study “Champions of Software as a Service”. In the article “How SaaS Pacesetters Are Gaining an Advantage”, they report on the study’s core message that SaaS is serving as more than just a cost-savings tool but also helping organizations gain a competitive advantage through deeper collaboration, better decision making, and improved customer experiences.

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CMSWire uses IBM SaaS study to provide hints for outwitting competitors

An article in CMSWire, “5 SaaS Advantages To Confound Your Competitors,” presents some key findings from the IBM “Champions of Software as a Service” study, giving organizations potential ways to gain competitive advantage through SaaS. The five SaaS benefits highlighted are: tighter IT and business collaboration around SaaS, increased efficiency, improved collaboration among employees and with outside partners, better decision making, and market agility.

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Software as a Service Study

The use of Software as a Service (SaaS) has skyrocketed over the last few years. To gain a deeper understanding of how organizations approach SaaS, the IBM Center for Applied Insights conducted a global study of 879 IT and line-of-business SaaS decision-makers. Cost reduction is still a primary reason companies turn to SaaS. But those at the front of the pack are discovering how SaaS can help them achieve a much broader and more strategic goal: competitive advantage.

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Software as a Service (SaaS) drives competitive advantage for top companies

Did you know that Software as a Service (SaaS) can empower your teams through better collaboration and decision making, driving competitive advantage for your organization? IBM recently surveyed 879 IT and business decision makers. We found that forward-thinking companies are going beyond enterprise efficiency — achieving deeper collaboration, better decision-making and market agility through their SaaS applications. How are you using SaaS to build a smarter enterprise?

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Shining Sunlight on Shadow IT

Software as a service (SaaS) sometimes raises concerns about “shadow IT” — employees procuring and deploying SaaS applications without going through established IT channels and policies. The recent IBM Center for Applied Insights study of 879 IT and business SaaS decision-makers identified a group of leading enterprises that foster IT and LOB collaboration around SaaS; they’re setting a good example for how to avoid shadow IT problems.

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Do you have a holiday wish list for cloud?

At the 2013 IBM Cloud Innovation Forum in Phoenix, we invited conference attendees to tell us their wish list items for cloud — which areas of the business they’re targeting for reinvention, where they’d like to drive better decisions and which types of collaboration they want to strengthen. You may get inspired to add to your own 2014 wish list for cloud!

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IBM cloud study discussed at InfoWorld

In an article at InfoWorld — “Believe it: The cloud gives you a business edge” — cloud computing consultant David Linthicum talks about the recently released IBM study “Under Cloud Cover: How leaders are accelerating competitive differentiation”. He explains that the study backs up his conviction that “you move to cloud computing for the cost efficiencies but stay for the business advantages, such as time to market and agility.”

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Why do business leaders have their heads stuck in the clouds?

A few months ago, the IBM Center for Applied Insights embarked on a research study to find out how and why business and IT decision makers are using cloud. Rather than being just a darling of the IT crowd, cloud computing is now gaining the strategic interest of business leaders. Find out how they’re using cloud as an engine for growth.

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