Susanne Hupfer | Susanne Hupfer

Want to succeed in mobile development? Focus on the end user

Posted by Susanne Hupfer | Dec 1, 2015 | Articles

The recent IBM Center for Applied Insights study on mobile application development revealed key traits of successful mobile projects. One characteristic is that the development team is more likely to collaborate closely throughout the project lifecycle with the entire ecosystem, including quality assurance, interaction designers, user experience experts, IT operations, business stakeholders and end users. And the successful mobile projects are more likely to collaborate using agile software development methods. We interviewed an executive who leads mobile projects for IBM to hear how these findings play out in the context of the real-world mobile development he directs.

Interview on mobile development by theCUBE

Posted by Susanne Hupfer | Oct 26, 2015 | Videos

theCUBE caught up with Susanne Hupfer and Phil Buckellew at the 2015 IBM Insight Conference in Las Vegas. Susanne — Principal Analyst for the just-launched IBM study “Star qualities: What it takes for mobile development projects to succeed” — reveals key study insights, and Phil, Vice President of Enterprise Mobile for IBM Software Group, ties the findings to IBM’s strategy for mobile solutions.

SiliconANGLE reports on mobile development at IBM Insight conference

Posted by Susanne Hupfer | Oct 26, 2015 | Media

At the IBM Insight conference, theCUBE caught up with Susanne Hupfer, Principal Analyst for the recently launched IBM Center for Applied Insights mobile study, and Phil Buckellew, IBM VP of Enterprise Mobile. Susanne discussed insights about successful mobile development that are revealed in a new IBM study “Star qualities: What it takes for mobile development projects to succeed.” Phil explained how IBM translates these findings into practice in its own mobile business.

Mobile Development Study

Posted by Susanne Hupfer | Oct 1, 2015 | Research Reports

Mobile enables enterprises to interact and engage with customers and employees in novel ways. But as mobile apps take center stage, development teams face enormous pressure, having to continually adapt to changing mobile technologies and user expectations. How do some development projects deliver great applications—meeting expectations, on time and on budget—when most don’t? The secret, it turns out, lies in having both the right team and the right approach.

Five ways to rev up your innovation engine

Posted by Susanne Hupfer | Jun 30, 2015 | Articles

A recent IBM study finds that innovation correlates strongly with enterprise value creation: The 25 most innovative companies are outpacing the broader market in terms of aggregate market capitalization. So, how exactly can organizations excel at continual innovation? How can they create environments where ideas can connect? Here are some techniques from recent studies and experiments that may prove useful.

What would Charles Darwin think of mobile?

Posted by Susanne Hupfer | Mar 5, 2015 | Articles

Mobile technologies are rapidly transforming the way we do business and the way we access and respond to information. As consumers, we gain access to information faster, make informed decisions in minutes, respond to changes faster and behave in fundamentally different ways. As businesses, we use mobile technologies to increase employee productivity and enhance customer satisfaction. The recent IBM Business Tech Trends study — which surveyed IT and business decision makers in 13 countries — confirmed that mobile is an imperative for today’s enterprises.

Five key technology resolutions for 2015

Posted by Susanne Hupfer | Jan 22, 2015 | Articles

What are you going to resolve this year as a technology decision maker? What resolutions are you going to commit yourself to now — and follow through on this year — to make your business faster, more efficient, more innovative, and ultimately more competitive? The IBM Center for Applied Insights studied several key technology areas last year — Cloud, Mobile, Social, Big Data and Analytics — and released a suite of worldwide studies with insights on the use, strategies and applications of these technologies. We’ve combed through our findings and recommendations to bring you five key resolutions for the new year.

It takes a village to become a Pacesetter

Posted by Susanne Hupfer | Nov 6, 2014 | Articles

In the recent IBM Business Tech Trends study, we examined how Pacesetters — companies that view big data and analytics, cloud, mobile and social technologies as critical to their success and adopt them ahead of rivals — sustain their lead, even as these technologies go mainstream. One of the key characteristics of Pacesetters is their use of partnerships to stay ahead of rapidly changing markets. They not only partner more — they partner more creatively, with start-ups, academia, developers, and even clients.

Global tech hot spots: A country-level look at big data & analytics, cloud, mobile and social

Posted by Susanne Hupfer | Nov 3, 2014 | Articles

The IBM Center for Applied Insights recently launched the IBM Business Tech Trends study, which affirmed that big data and analytics, cloud, mobile and social are imperatives for today’s enterprises. Nearly three-quarters of IT and business decision makers regard these technologies as strategically important for their business success. Here we examine the adoption, investment, and skills gaps by country for the four technology areas.

The tech skills gap: Skate to where the puck is going to be

Posted by Susanne Hupfer | Oct 23, 2014 | Articles

The IBM Business Tech Trends study revealed that 4 in 10 enterprises still have moderate-to-major skill gaps in big data and analytics, cloud, mobile, and social technology areas. And one in four still cite lack of skills as a major barrier to adoption of these technologies. Pacesetters — a segment of leading enterprises — are doing better than others at closing the skills gap. Find out what differentiates their approach.

Author: Susanne Hupfer